In todays lecture, the class covered the important and meaning of ‘service blueprinting’. The purpose of today’s class is to help assign and understand the next step of what is required within this group project.
The purpose of a service blueprint so to make the ‘Unseeable’ become ‘Seen’. Similar with a journey map, whilst focussing on a different perspective.
Journey maps focus on the customers actions, thoughts and emotions. Whereas, service blueprints look at system levels, what needs to happen in the background in order to produce the desired customer experience.
“Making front stage interactions more efficient can often hide an increased burden backstage.”
The process of a blueprint doesn’t start with a completion. Similar with practical development, you would begin with mapping out information that you know, this will then help you begin with including any information you don’t know.