This week I Learned about the next step into brand development and application within a company. There were a couple of aspects that was crossed, with each having something for me to learn from.
Touch points within a brand was pretty interesting as it basically reiterated the importance of a brands personality and how they can convey and communicate this to their audience. For example, we looked at how a brand can come into contact with their target audience, how communication is made and in what way.
I learned that the meaning of touch points are essentially any form of interaction a customer has on the company. In this case can also arrive in many shapes and sizes such as receiving a leaflet through their letter box, talking to an employee or even seeing an advertisement on a billboard. I learned that the purpose of a touchpoint is so that a customer can experience as much of the brand as possible.
I also learned that there are different ways a touch point is created by a brand, starting with:
Define Brand Touchpoints for a Winning Customer Experience | Canny
For majority of this weeks class, we were asked to create mockups based on what our brands/ banks would look like if they were real. We were asked to choose mockups that were ‘out of the box’ thinking as well as having some form of a connection to the brand, their values and the target audience.
Following this, the mockups we chose had to have some form of a touchpoint towards the specified target audience, and to also create a form of connection and response to that audience.
To begin, I was provided an iMac Mini to use Adobe photoshop, in which I could download ready made mockups for my brand. I choose 5 different designed 2 to create a form of relevance and connection to my audience and 3 to form a visual representation of what bank looks and offers.
