This week In class, Logo marks was covered, expanding upon word marks. Logomarks are similar to wordmarks but are seen as a visual image or symbol that represents a company. I learned today that most companies have both word marks or logo marks and would sometimes combine both when advertising or representing their brand.
I also learned that there are tons of different logo marks to pick and choose from, depending on what the brand represents or has to offer to the customers.
To gloss over a few types, there are:
Mascots
Combination Marks
Monogram Marks
Pictoral Marks
Emblems
Abstract Logo Marks
Out of all these different combinations I decided to take an interest in three types, that I believe could benefit myself and my project.
Abstract logo marks are probably becoming the normal type of logos in today’s society, as they are usually seen as clean, modern, professional and memorable. I learned that these types of logo marks are solely made up of geometric shapes (usually), I also learned that they are designed in away to be recognisable without having to be placed next to text or word marks for that company.
An example of this would be Pepsi and their logo.
The Pepsi logo is one of the most recognisable Logo marks in the world. Designed solely by the Arnell group from 2008-2023 (aside from the 1898 design). The Logo wasn't just created to represent the company, the colours were originally included to stand for ‘American Patriotism’ back during the Great War. With the white part across the centre to be a space for the word mark of ‘Pepsi’.
Eventually, it was redesigned to become more of a ‘Globe’ with the white section supposedly becoming a smile to represent the brand and become more ‘Friendly’.
Pepsi Logo History: What’s Behind This Iconic Symbol?
A Monogram logo can found mostly with luxury brands or ones that prefer to have their name out their more visually. Similar to Word marks, Monogram logos usually combine the initials of a person or company and have them use that as a logo. Some other companies may also choose this as their main logo as it can be easily scaled down or up scaled whilst still being recognisable.
Companies that would use this style of logo could be:
Warner Bros
Chanel
HP
EA
IBM
louis vuitton
When further diving into the history of Monogram logos, I learnt that they were first used back in ancient Roman and Greek times. They were originally created to represent a location or a person and found within their respected coins.
