This week I learned many different things through the history and development of art and design. The class I was part in today crossed over the evolution of design, talking about the influence different aspects of design had on future art.
To begin, I first learned about the influence of the cubism style of art and how it was used in different styles ranging from traditional illustration to photography. Giving the viewer their own creative of what they imagine they see in the work.
Following this I learned about was ‘Plakatstil**’.** To my knowledge of what I learned this week, Plakatstil first emerged in Germany in the early 1900s by a young designer and artist by the name of Lucian Bernhard. Bernhard created the Plakatstil style of minimalist design by entering a competition to create a promotional poster and he ended up with such a plain design, it only featured the companies name in bold and two cigarettes, standing out from an all black background.
Survey 7- Plakatstil, Sachplakat, and Lucian Bernhard
This simple design is what created the Plakatstil style of design and had such a huge impact that similar styles would emerge throughout later years to modern day.
Following this I also learned about the emergences and impact design had on their audience during World War 1 along with the influence and evolution of propaganda throughout the years.
I learned about how much of an impact the art and design industry had during ww 1 and propaganda, specifically the use of press printing and use of typography to promote propaganda.
One of the most famous and significant propaganda poster designs is ‘YOUR COUNTRY NEEDS YOU’ which was created by Alfred Leete. The poster featured Lord Kitchener pointing at he viewer for their attention. This design was so famous that it would lead a huge influence within the eras to come such as being used by the Americans during WW2 as well as movie and games.
Curious Questions: Who created the 'Your Country Needs YOU' poster? - Country Life
I Want You: The Story Behind the Iconic Recruitment Poster
Finally, I learned about the designer who was behind the creation of the London Underground map. What I mean by this is how he would go on to redesign the existing map. He was able so simplify the confusing original map into one small diagram. Originally, the first map had to cover such a huge area due to how many train lines there were and how many stops there were. Harry Beck would base his design for the map off a circuit diagram, cutting out unnecessary corners to prioritise separation and stops.
Transforming the Tube map: Harry Beck’s iconic design | London Transport Museum
Transforming the Tube map: Harry Beck’s iconic design | London Transport Museum