This week we talked about and learned the importance and use of a landing page for my banking apps and other applications for the matter. There was a decent amount of information to learn about landing pages, crossing many elements and features.
I learned that a landing page is a goal purpose of providing an overview and promoting a provided product, In this case promoting my banking app. I also learned that a landing page is made for a user to crash open upon clicking a link or advert.
For example, we discussed important features of a landing page and listed them in 3 different categories; Primary, Secondary and tertiary. Aside from this, we also took a look at some existing landing pages, such as Monzo, Revolut, and stein spire.
When it came to begin developing my landing page, I began looking into existing sites, starting with Monzo. The reason I looked into this bank first was how close it was being used to inspire my own bank and brand, making it nice and easy to base my landing page around.
I really liked first off how simple it has its layout, mostly consisting of images and icons with very minimal text, which in my opinion is fairly accessible and relatable to the actual app. Another thing I noticed about this landing page was its repetitive use of ‘Call to action’ buttons in which is asking the user to down load the app ( appeared about 3 times within less than 2 seconds of scroll time).
What I noticed about the content on the landing page is how it begins straight away with asking the user to download the app, followed by personal/ unique features only found within the app.
Monzo | Your New Favourite Bank
Another landing page I decided to look into was Revolut, a pretty big competitor to Monzo I realistically looked into this to take a sneak peak as to how they have their website laid out along with the hierarchy the features are set in also.
Similarly to Monzo, the landing page for Revolut also asks the user to download the app straight away which is something I found interesting and planned on including it into my landing page as so far it seemed like the most important feature to one of these pages. Another thing I noticed is how incredibly interactive their site is which I found cool and all but also found extremely eye straining and disorienting to scroll through.
Aside from similar features to Monzo, one thing Revolut does that Monzo did not express on was it’s security features. Revolut glazes its security and expresses how safe a users money is, which I found interesting as not many other banks express that over their landing pages.
Revolut | All-in-one finance app for your money | Revolut United Kingdom